Re-branding Sparrow Ink Design

For the last several years, I've been feeling like my own brand has been quite neglected - and out of touch with the direction my business has taken. I have learned a lot over the last 10+ years as a designer and helping others develop their brand. When I created the logo for Sparrow Ink Design, I only had a few years of experience under my belt and barely half a degree.

The last few years especially, I feel like my brand has not been servicing my business as well as it could, so I finally found the gumption to re-brand. Designing for yourself is kind of like a 'the cobbler's kids have no shoes scenario' - it's very hard to work for yourself and make it a priority. 

After seeking advice and input from several designers and non-designers, I am very proud of the new cleaner look of Sparrow Ink Design:


I decided to keep the basic shape of the bird, but simplify it down to the core elements. I also made the difficult decision and dropped the green color that I have been using because I felt like the black communicated the essence of ink better than the green. It's also much more readable, clean and modern. My goal was to create a logo that was cleaner and business-like to attract business-minded clients. 

I feel that this rebrand has been a successful journey for me and my business as I had to take time to evaluate not only the visual presence of my brand but the experience and values that stand behind it. If you would like to know more about how we can help your business' visual identity connect with your customer base, feel free to contact us for a free consultation.

Emily Mabry

A native of Rochester, NY, Emily Mabry was brought up in an atmosphere seeped with art and music. The vibrant influences of the city led her south to Belhaven University to pursue a BFA in graphic design. Her passion for music and her talent as a bassist and a guitarist brought her together with her husband, Caleb, also an accomplished musician. The couple spent two years living outside of Harrisburg, PA, attending ministry school while Emily worked as a junior graphic designer. They have since returned to the south, where Caleb is part of the Mississippi Army National Guard. Channeling northern flair and southern charm into her work, Emily uses her skills as a musician to weave fresh depths into the rich tones and modern notes of her designs. Caleb and Emily Mabry currently reside with their son Cillian in Starkville, MS.

A small freelance graphic design business, Sparrow Ink Design has a heart for the client. Desiring to help entrepreneurs, small businesses and non-profits find and come into their own identity, Sparrow Ink Design offers professional designs that will establish a clear and unique presence, effectively helping propel your business to the front of the market.